Create Consumer Data Pipeline

(Food Nutrition Security)

About Create Consumer Data Pipeline

Virtual environment for FNH-RI

Wageningen University and Research (WUR), is in collaboration with various European partners, working on a virtual environment, so called Food, Nutrition and Health Research Infrastructure (FNH-RI), in which information and data resulting from research can be combined, harmonised, validated, compared and linked. This will result in new and substanding insights.

Building on the Consumer Data Platform

Within Wageningen Economic Research (WEcR) different steps have been taken and will be implemented to come to such a FNH-RI. In the project ecosystem around FNH-RI we build on the further development of a Consumer Data Platform that collects, connects and shares innovative and existing research in the field of consumer research, a Citizen Data Platform.

Knowledge gaps

Main objective

Therefore the main objective in this project, called “Creating Consumer Data Pipeline” (CCDP) is to start developing a system (consumer data pipeline) that connects datasets about (1) consumer activity tracking, (2) consumer’s consumption patterns and psychosocial factors and (3) consumer’s purchase history to enable applied (integrated) Data Science in the exploration of how these consumer’s attributes interrelated and affect consumer behaviour.

PROJECT DETAIL