The aim of this 4 years public-private collaboration project SMART FOOD INTAKE is to improve the collection of reliable, accessible and up-to date food intake data and underlying food choice motivations as important determinants of food intake. A flexible, modular system based on the 2-hour recall (snapshot) methodology will be developed to reach that aim. This methodology will enable the food industry as well as the research community to collect data on food intake in a faster, flexible and in a more reliable way. The modular and flexible aspects of this methods will allow for extension to other eating contexts, target groups and countries. In addition, food intake data will be linked to context-specific motivations, as we know that motivations differ across consumption moments and situations.